What is E Commerce Web Hosts?
E commerce web hosts help you create a website where you publish products/services pages for your site visitors to see. On these product pages, you include details of the availability of a product, its prices, its images, key features, and customer reviews, among other details. Since product page visitors are potential customers, they rely on these details to decide whether your products/services are what they want.
E-commerce is gaining popularity due to the business environment revolution. People are embracing online presence as much as the offline presence of businesses. Merchants’ need to be seen online by customers has increased the demand for e commerce web hosts.
In as much as small, medium-sized and large-sized businesses are establishing digital assets, some are yet to establish their website. A business without an e commerce a resource misses the potential of online sales revenue.
Customers are constantly on search engines like Google and Bing, trying to look for products and services. Today’s brand knowledge is highly influenced by the visibility of your business online.
A website for your business contributes significantly to customer awareness about your existence. Even if your business runs through a brick-and-mortar model, you want to enjoy the benefit of free marketing a website can give you.
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Finding the Best E Commerce Web Hosts
The best e commerce web host provider is relative. To determine whether an e commerce hosting provider is good for your business, below are the core features you should get from them.
1. Safe shopping cart
A safe shopping cart is one of the selling points of your e-commerce business. It is at the checkout where your business makes income. A shopping cart bridges the buyer’s bank and your bank. If the shopping cart is unsafe, you are e-commerce will struggle to close sales online.
An SSL certificate is one fundamental asset that ensures your e-commerce shopping cart is safe. If you are to host your e-commerce with a given server, an SSL certificate should be freely included in your hosting plan. You do not have to incur extra money buying an SSL certificate. Web hosts providers like InterServer give you a free SSL certificate in e-commerce hosting.
If you already have an e-commerce website without an SSL, plan to get an affordable SSL certificate. It is good for the security of your site and your site visitors.
2. Support multiple payment methods
Picture your customers as people with different tastes and preferences. Their differences in taste and preferences manifest not only while they are buying your products or services. Customers’ differences in preferences are equally manifested when it’s time to pay you.
Some customers want to pay using credit cards, others using debit cards or even PayPal. In some cases, some customers will want to pay cash on the delivery. As an e-commerce owner, get to know the most available payment methods for your targeted customers. Furthermore, assess the payment method your business would accept. Ascertain that your e-commerce hosting provider supports your preferred multiple payment methods.
3. SEO Friendly dashboard
An e-commerce store is a game of visibility. If you want to draw high traffic of converting customers to an e-commerce website, you must rank well in search engines. You can either rank organically or through search marketing campaigns. Ranking organically is sustainable, but ranking through a search marketing campaign is expensive.
Your e-commerce hosting server should provide you with an SEO-friendly dashboard. By SEO-friendly dashboard, it means an interface that allows you to optimize title tags, heading tags and meta description tags of your product pages. This is yet another benefit that e-commerce stores hosted within InterServer get. InterServer’s e-commerce hosting has an SEO-dedicated admin panel to optimize your product images, title tags and descriptions.
Types of E Commerce Web Hosting
1. Shared hosting
A shared e commerce web hosting lets your website share hardware and software with other websites. Shared web hosting is the most cost-effective after free hosting. You are sharing the cost of maintaining your server’s hardware and software with other websites.
Shared e commerce web hosting should be enough for your business if you are okay with sharing things like bandwidth. However, shared bandwidth can disadvantage your e-commerce in shared web hosting.
To put this into perspective, let’s assume your shoes selling e commerce is hosted on shared hosting. In the same shared web hosting is another event ticketing website. On a certain day, the ticketing website announces giving discounts. This attracts a significantly high number of ticket buyers.
Since each website in a shared hosting plan has no reserve of resources, they can use most of the resources available for everyone. This is why the live events tickets selling website is not limited on their bandwidth relative to your shoe shelling e-commerce.
The high influx of site visitors using the same bandwidth as your shoes-selling e-commerce adversely affects your site’s loading time. Users tend to experience slow page load time because of the high bandwidth consumed by the live event ticketing website.
2. VPS hosting
You can get VPS hosting if you do not want your e-commerce website variables like page load time affected by another website in shared hosting. VPS (Virtual Private Server) hosting is where you share a server’s hardware and software with other websites, but each has a reserve of resources available.
A website that attracts many visitors will not adversely affect the performance of others in a VPS. Such a website will only use available reserves in its designated virtual server. If this website gets a high influx of traffic in VPS hosting, it is the only one affected by the overload.
Now let’s put this into perspective:
Assume your shoes selling website and event ticketing website are hosted on a VPS. For an upcoming live event, the ticketing company announces that it will only sell tickets in the next two days. During these two days, the ticketing website gets significantly high traffic from people trying to secure a ticket before closure.
The performance of your shoe e-commerce is independent of traffic influx on the events ticketing website. If the number of ticket-buyers is very high, the ticketing website stands to suffer the overload alone.
A VPS e commerce web hosting is best if your e commerce store attracts significant high traffic. You might not necessarily start with a VPS. For many e-commerce stores, VPS hosting is an upgrade from shared hosting.
3. Dedicated hosting
If VPS hosting is still insufficient for your e-commerce, you can opt for a more dedicated hosting server. This kind of e commerce hosting is called dedicated web hosting. No one else is sharing the server’s hardware and software available for you here.
Instead of getting a reserve from the hosting server, you get all the resources strictly destined for your use.
Dedicated web hosting is quite expensive, as you would expect. Since you are not sharing server resources with any other website, you bear the costs of maintaining their hardware and software alone. Thus, the convenience and personalization you get with dedicated hosting come at a cost.
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