Ecommerce SSL certificate should be among the minor cost of maintaining your e-commerce. If you have one or multiple stores, you should install a certificate for each.
SSLs offers the cheapest SSL certificate for e-commerce you can get in the market today. For a single domain, you can get an ecommerce SSL certificate for as low as $39.75. If you have multiple sites, you can protect all of them for an entire year by getting multi-domain SSL at $69.99. This is cheaper than you would spend on hosting your ecommerce for a year.
Take the actual step to protect your site and site visitors today. Below are the benefits your e-commerce gets when you install an SSL certificate.
Why You Need Ecommerce SSL Certificate
1. Show your business is legit
When anyone visits your e-commerce, their browsers are first to notify them whether your business is legit or not. How does a browser know whether your ecommerce is legit or not? Browsers look at the scheme of e-commerce’s URL to tell whether the shop is safe or not. The scheme is the http or https part of your e-commerce URL.
If the scheme of your e-commerce URL is http, browsers warn this as unsafe for your site visitors. Getting such a warning from browsers might suggest to your ecommerce visitors that your business is not legit. This is how you lose a sale and potentially a long-term customer.
To ensure your e-commerce visitors feel and get a sense of business legitimacy, you should have an SSL certificate for your ecommerce. SSL certificate changes your URL scheme from http to https. Browsers of your e-commerce visitors assure them that your site is safe. To e-commerce site visitors, they use this to quantify the legitimacy of e-commerce.
If you assure your e-commerce visitors that your business is legit, the conversion rate will be higher. Those visiting your site will hang around long enough on product or service pages. They will be confident buying from you and are less likely to abandon their shopping cart before checking out.
2. Protect your site visitors
If you want your site visitors to buy today and tomorrow, you must protect them. Protecting your e-commerce visitors increases their confidence in buying from your store. They do not hesitate to refer their friends and family members to your store.
Thus, if you protect one customer visiting your e-commerce, you establish a link of referral customers in the future. If the referral customers get the same safety experience with their e-commerce, they will repeat the same pattern of referring friends and family members.
In the long run, your e-commerce builds customer loyalty among site visitors who know they are protected.
There is no better way to protect your e-commerce visitors than having an SSL certificate. E-commerce that has an SSL certificate always encrypts communication with your clients. Whatever you share remains unreadable, even for a man in the middle.
If there were a man in the middle between your e-commerce and your customers, they would not be able to read anything you share with them. This implies their digital identity, banking details and other sensitive information remains private.
If your ecommerce does not have an SSL certificate, you are gambling with your site visitors’ data privacy. Install an SSL certificate today to add an extra layer of site visitors’ protection.
3. Secure your ecommerce site
In a cloud space infested by aggressive hackers, an e-commerce store could be a target someday. Hackers can bring your entire site down or steal customers’ information.
You want to avoid this because it would blemish the reputation you have built over a long time. With an SSL certificate, you have an antidote even for the smartest hacker.
SSL certificates have been used to protect a handful of websites that otherwise would have been hacked.
Mind you, protecting your e-commerce should not be expensive. The best SSL certificate for your e-commerce should be cheaper than your hosting. SSLs are one of the best providers of trusted and affordable SSL certificates for e-commerce.
4. Boost ranking of your product pages
Search engines like Google promote E-commerce stores that have an SSL certificate. Google does not want to promote an unsafe site. If your e-commerce does not have an SSL certificate, you’ll struggle to rank your product pages on the first page of search engines.
Most site visitors click product pages on the first page of Google, so take advantage of installing an SSL certificate for your website. This would drastically increase your rankings. If your product pages rank higher on Google and other search engines, you get more organic site visitors who are likely to convert.
With an SSL certificate, you would be shocked at how higher your product pages will rank than your competitors.