When Brandon decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing. Brandon was searching for information from
A. a reference source.
B. an external source.
C. a situational factor group.
D. an internal locus of control.
Answer: B. an external source.
- Amy is a renowned food blogger. She is sent a free mixer from Kitchenaid and is paid to promote the brand on social media. As is required by the _______, Amy clearly discloses her relationship with the brand by using
- Waylon works for a company that produces temporary tattoos. His company wants to reach a young, highly engaged target market. His company currently has a profile on every major social media platform, but Waylon has been instructed to invest more resources into one platform. Which platform should Waylon focus on?