Question:
Which of these questions should be answered by your company’s mission statement?
How will we express the company’s distinctiveness. Its view of the world?
Will it be unchanging, as valid 100 years from now as it is today?
Does It reflect the uniqueness of the organization. Its distinctive competence, what it stands for, what it’s able to achieve?
What are our major strengths and competitive advantages?
Answer: What are our major strengths and competitive advantages?
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