Digital marketing tools utilize internet connectivity to reach potential customers. They are more of a modern invention of marketing. These marketing tools are gaining popularity quickly because the digital age is getting more into the business space. Digital Marketing Tools are:
- Social media marketing
- Search Engine Optimization
- Content marketing
- Use of AdWords
- Email Marketing
- Digital business cards
Digital Marketing Tools
1. Social media marketing
This refers to utilizing multiple social media platforms to promote for-profit or not-for-profit entities. Social media sites include but are not limited to Twitter, Facebook, Instagram, and YouTube, among others. Social media marketing is very effective, especially when targeting young customers. This is because they are constantly in touch with these platforms.
2. Search Engine Optimization
Search Engine Optimization (SEO) is an approach marketers take to increase the rank of a webpage or an entire site in a search engine like Google, Bing, and Yandex, among others. SEO has to be enriched because it brings more organic traffic to a website or a webpage.
Organic traffic is of high value than any other form of paid traffic because visitors to a page or a site have a pure intention to buy or consume content. It has created an industry with experts who help marketers achieve their SEO goals and objectives.
An example of SEO marketing is using high search volume keywords in the page’s title tag. Another SEO example is optimizing the quality of content on a web page to make it relevant for searches in different search engines.
3. Content marketing
Content marketing is creating digital content that reviews a product or a service. The digital content in question is published on different platforms, for instance, on a website or video streaming platform like YouTube.
On a website, digital content could be an article. This article highlights the benefits of the product/service in question, what is included in the price, and the timeframe for each package. Most sellers of AI tools use content marketing on the landing pages of their websites.
Video content marketing could feature a demonstration of how to use a product. Viewers of such videos could be actual users or potential users who will make a purchase soon.
4. Use of AdWords
Not all companies can rank first for a given time. A company could rank high in a given keyword but poorly in another. Marketers can use a paid-per-click approach if a company wants traffic to its website for a given keyword.
Under this digital marketing tool, the website or webpage of a company would appear among the top-ranking websites. Since it is a paid webpage, it will appear as a ‘Sponsored’ or ‘Ad.’ This is an effective way to get traffic that converts, especially to e-commerce dealers.
5. Email Marketing
Emails are essential to marketers because of the direct interaction with potential customers. Emails enable marketers to personalize messages sent to different recipients. Marketers could send promotional, updated, and follow-up emails or feature attractive offers to the recipient.
Emails can be used to boost sales or to collect data from customers. Emails could include forms for customers to fill out as a response to prompts. Companies collect these emails in different engagements that they have with customers. These could be through website subscription forms and contact forms, among others.
Marketers must collect emails using legally and ethically accepted avenues.
6. Digital business cards
Digital business cards are becoming a thing. They used to be strategic and practical traditional marketing tools but are now being digitalized. These digital business cards bear vast information like company name, contacts, links to their website and social media, location, and other necessary information.
Some businesses have gone a step further to make their business cards available through QR Codes.