Tamesha finds a dining room table on Wayfair that she is interested in purchasing. After a quick search, she finds a similar dining room table available on another furniture website, Houzz. The items are the same color and are made of the same materials. The websites even have similar free shipping offers. Tamesha chooses to purchase from Houzz because the price is slightly lower. Why must online marketers strive to differentiate their products from competitors—even more so than they might have to do with more traditional marketing channels?
Answer: The consumer now has unprecedented access to online pricing information, so differentiation is necessary to remain competitive.
- What might you expect to find out about people who are described as credit risks? They are usually given a low interest rate. They have a history of not making their payments on time. They find it easy to get a loan from the bank. They have a history of paying in full each month.
- Which is the most important consideration when deciding to purchase or lease a vehicle? All current monthly expenditures The amount of cash saved The cost of gas and insurance All monthly car payments